“You can’t park a voucher in your garage,” says Keith Belair, Shelby American Chief Operating Officer, in response to Dodge canceling 900 orders for Hellcats and forcing would-be owners to wait until 2016 for their 707 horsepower muscle cars.
In an effort to try snag those “disappointed” buyers, Shelby swung for
Dodge today by saying it can build its 850 horsepower Super Snake
immediately, and in return for jumping ship, the Vegas-based tuner will
even throw in some upgrades.
While
the free upgrade has a value of $2,995, as far as we can tell, it’s
merely some fancy leather seating. Called the “Katzkin Package,” the
picture Shelby sent in its press release (below) is of leather-wrapped
seats with some red on it. Its website has no further description of the
package, and neither does its release. So what is Katzkin? Well, it’s a
company that makes custom leather treatments, so yeah, it’s probably
that.
Regardless of Shelby’s incentive, the car it’s offered within is mighty impressive — the 850 horsepower Super Snake. Based on a Ford Mustang GT,
the Super Snake package adds a whopping supercharger, some bodywork
upgrades and a wealth of suspension and exhaust tunings. It really is a
totally new car, and while the basic Super Snake arrives with 750
horsepower, to get your free leather you’ll need to option the 850-hp
upgrade.
What will that cost? $54,995.
On
top of that you’ll need to provide Shelby with a 2015 Ford Mustang GT.
Even the cheapest GT retails for $32,300, so the bare minimum you’ll
snatch a Super Snake for is a tick below $90,000. In all likelihood,
you’d likely surpass that mark, and despite both the Charger and Challenger Hellcats receiving substantial dealer markups, that’s still around $20,000 in additional costs.
However
you do get an extra 150 horses, which isn’t insignificant: “(Buyers)
now have the chance to buy the car that would have likely left their
Hellcat at the last traffic light,” says Gary Schechner, Shelby American
VP of Marketing. “And now they’ll be able to do it from the more
comfortable seats of their Shelby Super Snake.”
The
word “Hellcat” made social waves when it was first released over a year
ago, and even now, it still holds incredible weight. It’s no surprise,
then, that Shelby American would try to capitalize on the virality of it
all by offering “comfortable seats” and throwing a few weighty punches
in Dodge’s direction.
Link to original source article - https://www.yahoo.com/autos/shelby-american-says-disappointed-125528067052.html
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